Organisational Goals - Management Duniya

Organisational Goals

All organisations are purposeful by definition an Organisation is created deliberately to achieve one or more specified goals without goals, organisations would be purpose less and chaotic.  Goal setting specifies the proposal of the organisation & it desired future state. It is small wonder that currently management theory is enamoured with setting specified goals.

Importance of Goals:

The goal of organisations reflects the reasons for its existence. An Organisation produces and market their economic products and services. Universities provide teaching & research, govt provide welfare and security & so on without some purpose, and there is no need for the organisation goals.

Legitimacy:

Goals describe the purpose of the organisation so that people know what it stands for and will accept it existence & continuous. They help to legitimise the presence of organisation in its environment. Now the organisation can emphasise its uniqueness, identity.

Direction:

Goals guide employee work & decision making. They provide guidelines for organisational activity. They keep attention focused on common purposes. They commit persons & organisations to verifiable accomplishments.

Co ordination:

Goals keep activities on the right track goals make behaviour in organisations more rational, more coordination & thus more effective, because everyone knows the accepted goals to work towards. In setting effective goals managers to understand how they can best achieve their own goals by directing their behaviour towards the goals of the organisation.

Basis for Evaluating Performance:

Goals serve as performance standards against which actual performance may be checked. They provided a benchmark for assessment.

Acts as Motivating Force:

Goals are motivators. The setting of goals i.e. both specific as challenging leads to an increase in performance because it makes it clear to the individual what he is supposed to do. He can compare how well he is doing now versus now well he has done in the past & in some instance, how well he is performing in comparison to others.

Source: Various OB Books & Notes

Tags: co ordination, Direction, Force, Goals, Importance, Legitimacy, Motivating, Organisation, Performance
By: Management Duniya