Product Line Decision
Product Line Decision: A group of products that are closely related they function in a similar manner are sold to the same customer group are marketed through the same type of out lets fall within given price ranges.
The company must manage it product line carefully. It can systematically increase the length if its product line in two ways.
Line Stretching
Line Filling
Line Stretching: It occurs when a company lengthen its product line beyond its current range. It may be in 3 ways Downward, Upward and Both Directions
Line Filling: Adding more items with in the present range of the line.
Source: Books & Notes
Tags: Consumer Behaviour, Consumer Buying Behaviour, finance, Financial management, Human Resource Management, Indian consumer, Management, Management Accounting for MBA, Marketing, Marketing Management, MBA, MBA Career, MBA Marketing, MBA project, MBA Projects, Organisation, organisational Behaviour, Product Line Decision
By: Management Duniya
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