Role of an Individual in the Purchase Process
Role of an Individual in the Purchase Process:
Initiators: The initiators are those who initiate the purchase idea.
Influencer/ Gate keeper: An influencer helps the initiator to move forward the decision maker or purchaser. A gate keeper however, stops the idea from being passed on higher level.
Decider: Listening the initiator & influencer along with his own pre dispositions the decider makes a decision regarding the purchase.
Purchaser: Those who actually purchase the product are known as purchaser. The decider & purchasers may or may not be the same person.
Source: Books & Notes
Tags: attitude, Consumer, Consumer Behaviour, Decision, Employee, Employee Behaviour, finance, Finance Management, Management Duniya, Managment, Marketing Management, Organisation, Perception, Role of an Individual in the Purchase Process
By: Management Duniya
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