CHALLENGES OF ONLINE MARKETING
Online marketing is offering great features to customers. In current scenario internet and E-commerce had replaced magazines, news papers etc…, but some of the challenges that online marketers face.
Limited Consumer exposure & buying:
Although expanding rapidly, online marketing still reaches only a limited market place moreover; many web users do more window browsing than actual buying. One source estimates that although 65% of current internet users have used the web to check out products & compare prices. Prior to a particular decision only 14% users have actually purchased anything online. Still fewer have used their credit cards.
Chaos & Clutter:
The internet offers millions of websites of staggering volume of information. Thus, navigating the internet can be frustrating, confusing & time environment, many web ads & site go un noticed or unopened. Even when noticed, marketers will find it difficult to hold consumer attention. One study finds it that a site must capture web surfers’ attention within 8 seconds or lose them and they shift to other sites. That gives very less time for marketers to promote & sell their products.
Security:
Consumers still worry that unscrupulous snoopers will eavesdrop on their online transactions or intercept their credit card numbers & make unauthorised purchases.
Ethical Concern:
Privacy is a primary concern. Marketers can easily track website visitors and many consumers who participate in website activities provide extension personal information. This may leave consumers open to information abuse it companies make unauthorised use of the information in markets their products or exchanging electronic lists with other companies. There are also concerns about segmentation & discrimination.
Source: Books & Notes
Tags: Buy, Buying, CHALLENGES OF ONLINE MARKETING, Consumer, Consumer Behaviour, Consumer Buying, finance, Financial management, Management, Market, Marketing, Marketing Management, MBA Career, MBA HR, MBA Marketing, MBA Subject Material, Online Marketing, Organisation, organisational Behaviour, Perception, sales, Selling, volume
By: Management Duniya
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