STEPS IN BUYING PROCESS - Management Duniya

STEPS IN BUYING PROCESS

STEPS IN BUYING PROCESS

The buying process consists of a systematic approach where in the consumer goes through in a detailed process in order to achieve maximum satisfaction. The purchase process consist 5 steps. Those are as follows.

Need Recognition,

Information search,

valuation of alternatives,

Purchase & Post purchase Behaviour.

Need Recognition:

An individual purchase a product /services only when he feels it is necessary. This need recognition could be better understood on the basis of Maslow motivational theory. According to which needs an individual falls in a hierarchal way an individual would advance to a higher level only if the lower levels are satisfied.

Source: Books & Notes

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By: Management Duniya