Consumer Buying Behaviour- Internal Factors
Internal Factors:
Past Experience: Past experience of an individual would reflect up on the future course of action. If an individual satisfaction with the product earlier then he feels to have are purchased idea & in case he was de satisfied with the experience, he may never go for re purchase.
Attitude: It is a emotional pre-disposion towards a particular object or financial. There attributes serve as a direction for the customers for the purchase of a product/ Service.
A person with a negative attitude towards a particular object would generally keep away it at the same time if he has a positive attitude he may have a special liking or favour it which intern would encourage its purchase.
Perception: It is the process, by which an individual selects, organises & interpret information in puts to create a meaning full picture of an objects of financial people can emerge with different perceptions of the same object because of the different perceptional influences. These processes could be due to the concept of idea which we anticipate or due to many other internal factors.
Learning: It involves the changes in an individual due to the knowledge acquired in due course of time as well as the drive in him supported by the cue which results in the response.
Motivation: This is another factor which influences the buying behaviour according to the needs an individual; Maslow has proposed the hierarchy model. When in the needs of individual are satisfied in their hierarchal way & the buying behaviour also would be accordingly.
Personality: Any individual has the personality which includes their selves namely. I.e. Ego, Super Ego.
Source: Books & Notes
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By: Management Duniya
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