Post Purchase Action
Post Purchase Action:
The consumer’s satisfaction or dissatisfaction with influences his subsequent behaviour. Dis-satisfactory consumers may not go for the repurchase & may spread negative word of mouth. However, the customer is satisfied with the performance of the product he may repurchase it & could spread positive word of mouth.
This is a state of the consumer wherein he compares his expectations with those of the actual benefits of the product. Therefore this is an important stage for the marketer as well because the customer’s future course of action is decided in this stage.
Source: Books & Notes
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By: Management Duniya
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