Post Purchase Behaviour
Post Purchase Behaviour:
After the purchase of the product the consumer could experience either satisfaction or dissatisfaction.
Post Purchase Satisfaction / Dissatisfaction:
If the performance of the product falls short of expectations the consumer will be dissatisfied.
If he meets the expectation, the consumer will be satisfied.
If he exceeds the expectations of the consumer than the consumer more satisfied or delighted. These feelings make a difference in the decision of the consumer regarding the future course of action i.e. repurchase decisions.
Source: Books & Notes
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By: Management Duniya
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