Consumer Buying Behaviour - Management Duniya

Consumer Buying Behaviour

Consumer Buying Behaviour

Consumer often by product/services based on various factors. Consumers buy products in order to satisfy their needs & requirements buy. Sometimes may undertake a systematic process of buying & at other activities they could go for a product for no special reason or attribute. There are various approaches proposed for consumer’s behaviour. And consumers could follow any of these for their buying behaviour.

There are various factors which influences an individual buying a product. There could be individual buying a product. There could be

Internal Factors:

Past Experience, Attributes, Perception, Learning, Motivation & Personality.

Environmental Factors:

Which consist of the economical, technological, Legal & Political factors?

Social Factors:

Family, Reference group

Cultural Factors:

The above mention factors are influence the purchase pattern in a unit way.

Source: Books & Notes

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By: Management Duniya